We had a desk crit with Prof. Anderson today. As always, she pushed us to really think about what we are trying to do. We did some more brainstorming and wrote a mission statement for our shop. We moved into the idea that the reason we like gifts to be wrapped is the excitement and anticipation that comes. It seems that the more beautiful the wrapping, the more special the gift is, even if it's not a great gift. Unwrapping a gift reminds us of the wonder that children experience. As adults, opening presents makes us feel like children again.
We're going to try to capture that feeling of wonder and anticipation that wrapped gifts evoke.
Thursday, November 18, 2010
Tuesday, November 16, 2010
Teamwork, Teamwork, Teamwork. Go Team Go!
I'm done with pens and anime guys :-). Now we're working on a team project. The three of us all had "stationery" as our category. Veera and I had done pens, while Suzanne had done note cards previously. We wanted something different.
After much brainstorming, we decided on wrapping paper. Not just any ol' wrapping, but very high-end, exclusive, expensive wrapping papers.
The project is to create a kiosk space 10'-0" x 10'-0" with a 12'-0" ceiling. our shop will be in or near a Neiman Marcus store. Neiman Marcus will not build a store unless the median income of the market is at least $600,000. Our customers would come from the $600K + category.
Our papers are mostly handmade from around the world. We're branding it "Paper Exotica ...wrapping your world in beauty".
So far, we've collected inspirational materials like fancy papers and 3Form plastics that have natural materials laminated inside.
Today, we nailed down our name, tagline, and our specific client demographic. After the group crit, we decided that we will also include a gift wrapping service, because people who spend $5.00 to $25.00 for a single sheet of wrapping paper are not likely to wrap a package themselves.
Next, we sketched the plan to scale (1" - 1'-0"). Adding the gift wrapping service was a major consideration for the space, and is now our centerpiece with the paper racks being the walls that enclose the space.
Our team seems to be in sync, so it's fun and doesn't feel like work. It's also wonderful to bounce ideas off each other and energize each other.
After much brainstorming, we decided on wrapping paper. Not just any ol' wrapping, but very high-end, exclusive, expensive wrapping papers.
The project is to create a kiosk space 10'-0" x 10'-0" with a 12'-0" ceiling. our shop will be in or near a Neiman Marcus store. Neiman Marcus will not build a store unless the median income of the market is at least $600,000. Our customers would come from the $600K + category.
Our papers are mostly handmade from around the world. We're branding it "Paper Exotica ...wrapping your world in beauty".
So far, we've collected inspirational materials like fancy papers and 3Form plastics that have natural materials laminated inside.
Today, we nailed down our name, tagline, and our specific client demographic. After the group crit, we decided that we will also include a gift wrapping service, because people who spend $5.00 to $25.00 for a single sheet of wrapping paper are not likely to wrap a package themselves.
Next, we sketched the plan to scale (1" - 1'-0"). Adding the gift wrapping service was a major consideration for the space, and is now our centerpiece with the paper racks being the walls that enclose the space.
Our team seems to be in sync, so it's fun and doesn't feel like work. It's also wonderful to bounce ideas off each other and energize each other.
I'm back....
This is what my studio looked like when I finshed.
The final display (case/furniture) was 2 feet tall, at a 3" - 1'-0" scale. So if he were full size, he'd be 6 feet tall.
I didn't realize how long I'd been away. I've been playing catch-up with my other classes.
The day of the final crit was cold and raining hard, but there was so much incredible talent, it was amazing. Everyone did such a great job and it was fun to have witnessed the progress.
The final display (case/furniture) was 2 feet tall, at a 3" - 1'-0" scale. So if he were full size, he'd be 6 feet tall.
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